Systems involving targeted commercial media today surround a newly developed concept commonly referred to as “Digital Signage.” Digital signage is the use of digitally powered signs such as plasma display panels, LCDs, kiosk stations, computer monitors and normal televisions to replace and enhance traditional media. Digital signage is revolutionizing the media and information industries by allowing the central and rapid update of content and its immediate delivery to targeted audiences in specific locations.

A digital sign brings innovation and movement to previously static media locations, and has the power to obtain targeted audience attention, making it a particularly effective form of advertising.  Digital signage also allows advertising and information to be updated on the fly (from one remote authoring station) and broadcast immediately to audiences regardless of location. Moreover, digital signage enables the control and transmission of multiple advertisements on one platform, thereby exponentially increasing revenue production per display, not to mention enormous savings in printing costs and production time.